The heat wave in Europe triggers greater consumption of our peaches

The peach sector is in luck since the heat wave that affects practically the entire summer throughout Europe is having a positive effect on the consumption of our fruit, which has led to the mobilization of pits and handling cooperatives to attend to the demand.
Producers and marketers speak of up to a 30 % increase in demand, which they attribute almost exclusively to the heat wave, although the staggered release of the products and the high quality of the Cieza peaches produced this year are other reasons for the good campaign
As for the countries from which exports have increased the most, Germany, France, Belgium, Austria and Switzerland stand out, and in general all the Nordic countries, where they associate the consumption of peaches, nectarines, paraguayans, plums or cherries with moments of heat. , being an important source of hydration.