The Murcian peach, one firm away from entering China

The Spain-China bilateral protocol, which already has all the favorable reports, will be signed before the 2016 campaign, making our country the first authorized to export peaches, nectarines and Paraguayan peaches to the Chinese giant.

For five years, Spanish political and sector representatives have been fighting to reach a trade agreement with their Chinese counterparts, which would make Spain the first country in the world authorized to export peaches, nectarines and paraguayan peaches to the People's Republic of China. .
It is true that the firm is having a hard time, but the demands in terms of quality and agri-food safety that it imposes in the Chinese market are very high, and in this time all the required bureaucratic procedures have been fulfilled one by one, which has allowed that all the reports issued so far have been favorable, and that for the 2016 campaign it can be said that the bilateral protocol is already a reality.

The international Fruit Attraction fair, the ideal setting for the latest negotiations

Apoexpa was the promoter of a series of meetings with a Chinese delegation at the main agricultural fair held in our country, whose edition held last October served to attract allies that influence the streamlining of the last obstacles that remain so that the doors of the Asian giant will definitively open, and from the Asian country our productive potential and the high quality of stone fruits and table grapes grown in the Region of Murcia can be seen.

The Chinese delegation, headed by Nanshen Zheng and CanJiang Ye, director and president, respectively, of the Jiangnan Wholesale Market, and made up of about ninety people, mostly importers and managers of the fruit and vegetable wholesale market and government representatives from Guangzhou ( Canton), left very satisfied with the meetings held.
The importance of these meetings is easy to see if we take into account that approximately 70% of China's fruit imports pass through this region represented by the Chinese delegation, and it is considered one of the regions that most drives the Chinese economy, and which has a population that exceeds 100 million inhabitants.

“Murcian stone fruits can perfectly withstand transport to Asia without losing an iota of quality”

Chinese consumers will be good recipients of our fruit

One of the keys to betting on the Chinese market is the increase in the population's standard of living, which has seen an increase in recent years in the number of consumers with a medium-high purchasing power who demand quality fruits and vegetables, mainly from imported from Europe, since they consider them very healthy and natural, and they are willing to pay a premium for the quality offered.