China in Crowd and Agromarketing encourage Murcian companies to enter the Asian market

The celebration of the Agricultural Fair iFresh Fair China Shanghai in which the 1st Spain-China Agricultural Meeting will be organized, has been the reason for the exclusive representatives of the event for Spain to gather twenty of the most important companies in Murcia at the INFO headquarters and introduce them to the business opportunities offered by the Chinese market.

Murcian companies Agromarketing and China In Crowd participated this Tuesday as speakers at a conference on “Business opportunities in China for fruit and vegetable and processing companies” organized by INFO at its headquarters in Murcia.

In it, China In Crowd consultants, Martín García and Soledad Morillas, as well as Antonio Santos, representing the communication and marketing consultancy Agromarketing, explained the different opportunities and characteristics of the Chinese market for the export of agricultural products or technology. .

Both firms are representatives of the most important agricultural fair in China, the  iFresh Fair China Shanghai, which will be held from November 19 to 21 in Shanghai, for which a trade mission has been organized to which Murcian companies that wish can join, and be able to attend the 1st Spain-China Agricultural Meeting where participants will be able to present their products and contact Chinese importers.

The speakers also explained that at this meeting in Shanghai, the II Cieza Peach Congress will be presented, organized by Agromarketing, with the intention that a trade mission of Chinese businessmen will come to the Region of Murcia in early March to attend the Congress and Visit different farms, companies or facilities of interest.

China: a giant market within the reach of Spanish companies

The economic data of the agricultural sector in China, which imports almost two billion dollars in fruits, vegetables and citrus from the rest of the world, gives an idea of the opportunities offered to Spanish producers and distributors to place their products there, opening new markets. to our exports.

This opening of new markets is even more important if possible for an economy like Murcia, if we take into account that it exports a fifth of all Spanish sales abroad of agricultural products (28% if the production of the agri-food industry is also taken into account. ).

Even more so, if we take into account cultural aspects of China that favor us, such as the eating habits of its inhabitants, which are increasingly directed towards the consumption of healthy products (organic, enriched, etc.), and where the consumption of fresh products in supermarkets it is more a question of health than necessity.

A country in continuous growth (around 9% annually), with more than 300 million potential middle class consumers, and a per capita income of 5,699 euros in 2014 (it has multiplied almost 5 in just 10 years), are reasons of weight to bet on this market, and the celebration of this meeting next November can be a boost in this sense for our companies.